We Make Learning Experiential

Welcome to our experiential project hub!  Here, College of Professional Studies students share their experiential and research solutions  for a rapidly growing network of organizational partners.

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Building a Product Launch and Effective Marketing Strategy

The goal of this project was to present business owner and entrepreneur, Dasia Miles-Langaigne, with marketing strategies to help with product launch, increased brand awareness, user experience, website traffic and social media engagement.

Building a Winning Social Media and SEO Strategy

As the owner of Sit. Stay. Forever. a Maine-based company that makes safe and sustainable pet products, Steve Whitney wanted to move the business to the next level of efficiency and profitability. That’s where collaboration with two graduate student teams from the Northeastern’s College of Professional Studies came into play. The digital media capstone team focused on creating a comprehensive new brand book, designing a modern Amazon storefront, revamping the website, and producing branding videos. At the same time the SEO student team formulated a robust search engine optimization strategy.

Designing a Diverse Supplier Chatbot

How can generative AI help diverse small businesses learn about the procurement process in higher education? Why design a chatbot for this purpose? Currently, many diverse small businesses have no idea what’s involved in selling goods and services to colleges and universities. Designing a chatbot has multiple components. The team learned that building the components of the system is one thing, but connecting them into an operational prototype is quite a different challenge.

Employment Contract

Monty Puaar

The challenge was to design written contracts for carpenters for a small, but growing home construction company in British Columbia. Previously the carpenters worked on the basis of verbal agreements. An additional challenge was the company’s lack of a human resources expertise.

 

Developing an App for a Travel Platform

The student team assisted a Massachusetts-based travel tech startup to develop an app for both Android and iOS platforms to generate personalized experiences for users. The team developed the app from scratch and made further visual and user interface refinements on the front-end using a React framework. Students employed knowledge from full-stack app development with an AWS deployment environment. 

 

Diplomacy Lab

 Andrei Antonescu / Jeff Redman / Neha Hamzah

Social media has emerged as a critical communication channel for global public opinion. As part of an interdisciplinary Diplomacy Lab project, this Corporate and Organizational Communication student team analyzed how social media influences perceptions of hate crime.  The goal was to help the U.S. State Department monitor the impact of these perceptions on foreign policy.

 

 

International Trade Data Trends

James Harris explored the relationship of international trade between partner countries based on product type, trade value, and year using data from the Harvard Atlas of Economic Complexity. 

The dashboards created from the data sets seek to display the past relationships between countries in regards to trade values and use these trends in conjunction with Complexity Indexes to determine potential future increases or decreases by product type and partner.

 

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Testimonials About Experiential Learning

“It was a win-win. I got some tremendous value from the recommendations provided by the Husky Communications student team to raise awarness of our lab’s services.  And I believe the students learned a lot about managing client relationships.”

Jared Auclair

Director, Biopharmaceutical Analysis Training Lab, Northeastern University

“The experiential capstone project that I worked on was so meaningful to me. I was able to activate my knowledge and skills for an organization whose mission resonated with me — and my professional network also expanded as a result.”

Nichole Yates

Alumna, Corporate and Organizational Communication master's program

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Real-world projects are part of the Northeastern experiential learning difference and can help you to transform your life and career.

Explore the certificate or degree program that  excites you the most.

Work With Our Students

Do you have a backlog of challenges in need of creative solutions or new directions? 

Contact partnerships@northeastern.edu to explore opportunities for working with us on meaningful individual and team projects.