Project Overview

As the owner of Sit. Stay. Forever. a Maine-based company that makes safe and sustainable pet products, Steve Whitney wanted to move the business to the next level of efficiency and profitability. To boost sales, Steve realized that he needed to revamp his website and implement a social media strategy. That’s where collaboration with two graduate student teams from the Northeastern’s College of Professional Studies came into play.

Project Deliverables

The digital media capstone team focused on creating a comprehensive new brand book, designing a modern Amazon storefront, revamping the website, and producing branding videos. The students also developed a social media growth strategy, conducted hashtag research, and designed new product labels.

At the same time, the SEO student team formulated a robust search engine optimization strategy. The students conducted detailed keyword research, competitive analysis, and revamped the website’s metadata, ensuring optimal online visibility