Project Overview
As the owner of Sit. Stay. Forever. a Maine-based company that makes safe and sustainable pet products, Steve Whitney wanted to move the business to the next level of efficiency and profitability. To boost sales, Steve realized that he needed to revamp his website and implement a social media strategy. That’s where collaboration with two graduate student teams from the Northeastern’s College of Professional Studies came into play.
Project Deliverables
The digital media capstone team focused on creating a comprehensive new brand book, designing a modern Amazon storefront, revamping the website, and producing branding videos. The students also developed a social media growth strategy, conducted hashtag research, and designed new product labels.
At the same time, the SEO student team formulated a robust search engine optimization strategy. The students conducted detailed keyword research, competitive analysis, and revamped the website’s metadata, ensuring optimal online visibility
Timeline
September-December 2023
Category
SEO Strategy and Implementation
Digital Media
Student Consultants
SEO Strategy and Implementation Student Team
Min-Hung Ho
Chirantan Sanjay Jain
Linh Tran
Li Zuo
Digital Media Capstone Student Team
Shihua Cao
Stephan Greenidge
Taoyu Jiang
Shao Kan Lan
Jiajun Wei
Testimonials
Project Presentation
Project Sponsor
![Screenshot 2024-01-14 at 10.59.49 AM](https://inspireandinfluence.cps.northeastern.edu/files/2024/01/Screenshot-2024-01-14-at-10.59.49 AM-96a207282013c628.png)
“Our mission is clear: to offer the safest toys and beds available in today’s market, all while contributing significantly to the sustainability of the Earth’s resources. At Sit. Stay. Forever, we invite you to join us in creating a world where our pets thrive in safety and comfort, and our planet flourishes through responsible choices.”
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