Sincerely Sanguine

Project Overview

The Capstone team was originally tasked with marketing a skin care line for the company Sincerely Sanguine. After meeting with business owner and entrepreneur, Dasia Miles-Langaigne, she said that she wanted to shift gears and launch a new product. The product idea was a self-care journal that she could sell via her website.

Project Objectives

The Capstone team had to shift gears and define new objectives for this project. After initial research the team proposed that Dasia create a thematic, interactive journal with an online community and monthly prompts. The new goal of the project was to present Dasia with marketing strategies to help with product launch, increased brand awareness, user experience, website traffic and social media engagement.