Sincerely Sanguine

Project Overview

The Capstone team was originally tasked with marketing a skin care line for the company Sincerely Sanguine. After meeting with business owner and entrepreneur, Dasia Miles-Langaigne, she said that she wanted to shift gears and launch a new product. The product idea was a self-care journal that she could sell via her website.


Project Objectives

The Capstone team had to shift gears and define new objectives for this project. After initial research the team proposed that Dasia create a thematic, interactive journal with an online community and monthly prompts. The new goal of the project was to present Dasia with marketing strategies to help with product launch, increased brand awareness, user experience, website traffic and social media engagement.


January 11 – March 28


  • Stephanie Sim
  • Rashi Agrawal
  • Johanna Snow
  • Chirantan Jain


Marketing Strategy

Product Launch

I am satisfied with the overall experience. The group provided clear next-steps and were mindful of my work schedule throughout the process. This was an amazing experience and extremely helpful in developing my business.  

Dasia Miles-Langaigne

Owner, Sincerely Sanguine

Project Features

Project Sponsor

Sincerely Sanguine is not just about products; it’s a community of like-minded individuals who believe in the power of self-care and mental wellness. In our safe space, we encourage open and honest conversations about mental health, self-care, and the challenges we face. Through our social media channels and personalized blog posts, we strive to create a supportive environment where you can find comfort and understanding.