Banyan Hills Technologies – LinkedIn Campaign


Project Overview

BHT is a high-tech corporation with a unique IoT platform (Canopy). The challenge was to develop a global B2B social media campaign to generate awareness about their products and services primarily through LinkedIn.


Project Objectives

  • Increase sales: Determine key performance indicators to measure impact of social media tactics.
  • Increase traffic: Identify the channels most suited to drive website traffic. 
  • Increase engagement: Design a new landing page and 4 sets of LinkedIn ads with the goal of increasing the brand value and creating demand.


September – December 2020



Research, Capstone


What the Project Sponsors said:

“Ashu and Talha’s involvement with this project and their understanding of BHT’s core values was immaculate and it certainly added to the team dynamic that we strive for at our company.” – Strategy Consultant at BHT

“I was taken by surprise with the amount of detailed recommendations by the team, especially their focus on Social Selling and Brand Strategy.” COO at BHT


Ashutosh Vats

Talha Khan

LinkedIn B2B Campaign

Project Sponsor

Banyan Hills Technologies is an independent technology company based in Atlanta and founded in 2013 that has developed their own unique IoT platform for remote device management known as Canopy.