Solstice Community Solar Advertising Project
Our capstone project team was responsible for the production of three advertising videos for Solstice Community Solar, which was founded in the belief that every American household can be powered by affordable renewable energy.
The goals were to generate awareness of Solstice (who they are, what the company does, and why), generate awareness of the Community Solar program (how it works and how it benefits various target audiences) in a racially diverse community in Chicago. We worked closely with the company founder, faculty, and another student team focusing on social media marketing.
This project has created a great chance for every one of us on the team to get involved with a real-world project. We brainstormed a ton of different ideas in the beginning, but also had to compromise and adapt while working together. Everything that goes into producing video ads posed difficult challenges, but the team came through it and were very pleased with the results.
Solstice Community Solar Project
Solstice offers a turnkey solution for the community solar industry. We educate and connect communities to a solar garden, create financial innovations that expand access to all Americans, and provide a seamless digital platform for community solar.