Over the summer of 2020, as part of a co-curricular Experiential Network project, a team of students developed a website for Northeastern’s student-run virtual communications agency. The agency provides mission-driven organizations with a range of digital marketing, public relations, and communication consulting services.
Over a compressed period of 8 weeks, the student team translated a concept into a robust, well-designed website. Challenges included learning WordPress and Divi, creating branding standards, brand identity, wire frame, and media assets. Students from different programs and cultures learned to collaborate virtually, developing a productive and energizing team dynamic.
17 students in the Digital Media and Corporate and Organizational Communication master’s programs