Designing a Winning Social Media and SEO Strategy

Designing a Winning Social Media and SEO Strategy

Project Overview As the owner of Sit. Stay. Forever. a Maine-based company that makes safe and sustainable pet products, Steve Whitney wanted to move the business to the next level of efficiency and profitability. To boost sales, Steve realized that he needed to...
Designing a Diverse Supplier Chatbot.

Designing a Diverse Supplier Chatbot.

  Project Overview How can generative AI help diverse small businesses learn about the procurement process in higher education? Why design a chatbot for this purpose? Currently, many diverse small businesses have no idea what’s involved in selling goods and services...
Akvo Communications

Akvo Communications

Akvo Communications  Project Overview Like most not-for-profit organizations, the Akvo Foundation runs lean and mean when it comes to its marketing communications function. Husky Communications stepped in to multiply the ways Akvo could reach out to key audiences,...
St Mark Community Education Program

St Mark Community Education Program

St. Mark Community Education Program – Onboarding & Engagement Proposal Project Overview Over the length of a 6-week Human Resources Management course (HRM 6005), Creating a High Performing Organization, the student team members examined how they could be...