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How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment

How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment

by Carl | Jul 19, 2022 | Trend spotting

There has been an accelerated digital transformation amid the pandemic.  Many consumers either choose to shop online or utilize multiple channels to shop.  Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal

The power of employing communication skills to reach the goal

by Carl | Jun 28, 2022 | Student and Alumni perspectives, Trend spotting

 There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have to...
A day in the life of a public relations intern

A day in the life of a public relations intern

by Carl | Jun 4, 2022 | Student and Alumni perspectives, Trend spotting

Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project

Rising to the occasion: how a class assignment morphed into an award-winning project

by Carl | May 28, 2022 | Student and Alumni perspectives, Trend spotting

Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!

Experiential learning can be transformational — here’s proof!

by Carl | May 13, 2022 | Student and Alumni perspectives

Raissa Talehata, a student in the Digital Media master’s program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students...
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