Garden of Rebirth – Website Design for Reach
Project Overview
This project involved a thorough analysis of the Garden of Rebirth’s website and its target audiences. The challenge was to consider changes in design, messaging, and structure in order to better reach the organization’s audiences more fluidly, influencing action that would promote its work and mission.
Project Objectives
The primary objectives of this project were to increase awareness of the Garden of Rebirth’s organizational mission, promote opportunities to support its work, and enhance its overall brand identity.
Deliverables for this virtual consulting project included:
- Stakeholder analysis
- Situational analysis
- Definition of key performance indicators
- Benchmarking best practices
- Presentation of actionable recommendations to the project sponsor
Timeline
September – December 2020
Category
Capstone, Consulting
Student
D’Andrea Doyle
Garden of Rebirth Website Design Recommendations
Project Sponsor
The Garden of Rebirth, founded in 2014 and located in Saint Kitts and Nevis, is a nonprofit organization with a mission of providing a temporary home and resources to local women and children who have been victims of violence.
When originally founded, the Garden of Rebirth was a nongovernmental organization housed in the home previously owned by founder, Etsu Bradshaw-Caines’ grandmother, Miss Mary Jane Francis. In 2018, the Garden of Rebirth earned its 501(c)(3) nonprofit organization status. As of now, the Garden of Rebirth’s doors have not been opened to the women and children it intends to serve; however, the organization is almost ready for its grand opening, pending the hire of a General Manager to support its daily operations.
