Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
Mapping an intentional career strategy
Ed Powers and Carl Zangerl had the pleasure of interviewing Emily Wong, who is graduating from our program in May. Emily, who is originally from Hong Kong, describes why she selected Northeastern’s master’s program – “amazing experiential learning opportunities” – as...
Have you tapped into the power of NUsource?
What makes the Northeastern experience unique is your strong, deep-rooted, global network. Whether it’s contacts you made during your co-op, personal connections you built during your coursework, or peers you engaged with as alumni – the Northeastern network is your...
Unlocking Opportunities! Part Two in a Three Part Series
Welcome back colleagues! I hope you enjoyed the first part of my story, Why I chose CPS to pursue my dream! Part One in a Three Part Series. This second part is about what was, for me, a remarkable journey and experience at CPS. My time in the MS COC program was full...
One secret to keeping your audience engaged: Be ruthless!
Picture this. Someone has asked you to present to the very people you need to reach. It’s an exciting moment, and all you can think about is everything you want to tell them. Every. Little. Thing. This is a recipe for disaster. Why is this our natural inclination?...
2018 Year in Review – reflecting on diverse student and alumni perspectives
This blog covered a lot of ground in 2018, from essential skills in today’s market to steps to build your personal brand to the link between cultural awareness and effective communication. Yet what really jumped out at me are the stories of how students and alumni are...
Curiosity is the key to professional growth
Today’s communication professional is tasked with many challenges, not the least of which is developing and maintaining a competitive skill set. As Egon Zehnder’s global head of the human resources and communication practice, Gizem Weggemans knows this to be true. In...
Why I chose CPS to pursue my dream! Part One in a Three Part Series
Overwhelmed, confused, and nervous… I was sitting in front of my computer screen at 2:00 a.m. on a Tuesday night (2014), staring at a list of hundreds of schools around the world that appeared in the search result for “Masters Degree in Communications.” Education has...
How a networking strategy pays dividends
Our Corporate and Organizational Communication program attracts a diverse body of students from around the world, drawn by the opportunity to study in Boston and make connections with a global network of students and alumni. As the lead faculty for our Public...
7 essential communication skills in the digital era
More than 205 billion emails are sent and received every day. In that same time span, 1.37 billion users log on to Facebook, another 330 million visit Twitter, the Washington Post publishes roughly 500 articles, and about 2.7 million new blog posts go live on...
How can Cultural Audits influence the Information Age?
As we forge into this Information Age and World of Robotics, the concept of Human Literacy has been introduced to the stage. What is Human Literacy? Northeastern University President Aoun has proposed Human Literacy to mean our unique abilities to adapt, collaborate,...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...