Communications Alumni Network
A blog for the global network of Northeastern organizational communicators
Effective social media marketing strategies for nonprofits
Because of its popularity and relatively low cost, social media is frequently used by different types of organizations as a marketing tool. In order to develop course materials for my CMN6040: Consumer Behaviors in the Online Environments and social media courses in...
Lifelong learning can take many paths — here is one alumna’s journey
For an early to mid-career professional, why should you take the leap into a graduate program? Should you know beforehand exactly what your objectives are? And, how can an experiential project turn into much more than a project? These are some of the questions I asked...
The eyes have it!
We often look at communication through an organizational lens: CEO messages to x number of employees, or collaboration platforms, or networks flowing vertically and horizontally. But the reality is that communication within organizations is based on building blocks of...
We make learning experiential!
We are delighted to announce the launch of Inspire & Influence, a website showcasing the experiential learning projects of our communication, digital media, and human resources management students. For students in our graduate and bachelor’s completion...
Navigating the new normal — a conversation with Tracy Burns, CEO of the Northeast HR Association
The Northeast HR Association has over 2400 members on the East coast. In a recent conversation with our academic community of HR students, faculty, and alumni, Tracy Burns, the organization’s CEO, shared observations about the HR profession and the emerging trends we...
Work that matters: An approach to change in the public sector
It has been said that the slowest systems to change are often organizations in the public sector. However, it was interesting to hear how Accenture drives change in the public sector and the perspectives from Kristin McElderry, Accenture Management Consulting...