Communications Alumni Network
A blog for the global network of Northeastern organizational communicators
Dear Fellow (and Prospective) Students : Husky Communications Is an Experiential Gem!
When I first heard that my degree program had a virtual PR firm, I was skeptical. I mistakenly thought work with Husky Communications was purely voluntary and didn’t count for course credit. I also assumed, incorrectly, that when the clients were real and the stakes...
Tips from HR leaders on how to find the ‘right’ organizational fit
During a recent career development panel discussion for our HRM master’s students, we heard some great advice from three of our panelists who lead HR organizations. Heidi Ferriman, an alumna of the Corporate and Organizational...
Why graduation is not the end of a learning journey — it’s the beginning
It was a cool spring evening as our May 2021 College of Professional Studies graduates gathered at Fenway Park for a celebration of their accomplishments. We were socially distanced and wearing masks, but this was a true coming together after a year of extraordinary...
Understanding generational differences in communication technology and social media use
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its annual conference remotely in March with a very appropriate theme: Resilience. I presented my research on how five generations use information and...
The ‘new normal’ hiring process – perspectives from the front lines
Since the onset of the Covid-19 pandemic, the hiring process has undergone a radical change, both for recruiters and job hunters. The job market has been reshaped as some sectors, like travel and tourism, have shrunk and others, like online services, have exploded....
How should you build organizational identity? From the top down, or the bottom up?
The Covid-19 pandemic has focused attention on a subject that has long fascinated communicators and HR professionals: Organizational culture and identity. What drives cultural change? Is identity forged only from the top down? How have changing employee expectations...