Communications Alumni Network
A blog for the global network of Northeastern organizational communicators
How my SHRM certification and master’s degree communicate my commitment to learning and HR
Has there ever been a time when HR professionals have played a more critical role than during the COVID-19 pandemic, or now in our post-pandemic world? Every day, members of the profession step up and serve as business partners in their organizations. That kind of...
How can small-to-medium sized businesses adopt digital transformation?
Digital transformation (DX) is a buzzword nowadays. What is digital transformation? Generally speaking, digital transformation refers to organizational adoption and integration of digital technology into all areas of businesses. This can be done by replacing...
Making the PR education A-List
PRNEWS, a highly-respected information source for corporate public relations (PR) departments and agencies for more than 75 years, has named Northeastern University to its inaugural “Education A-List.” The A-List is “designed to spotlight the top 35 educational...
Going above and beyond
Communicators can have an outsized impact on their organizations, especially during uncertain, turbulent times. The year 2020 was certainly one of those times! Our alumna, Jessica Kline, was recently honored as one of Ragan’s Top Women in Communications for her...
Finding a niche in the news business
To illustrate the speed of the advertising industry’s shift from traditional to digital media, Victor Aimi (CPS ’22) refers to a line from Ernest Hemingway: “Like the famous quote about bankruptcy,” Aimi says, “it happened gradually, then all at once!” In 2013, while...
Dear Fellow (and Prospective) Students : Husky Communications Is an Experiential Gem!
When I first heard that my degree program had a virtual PR firm, I was skeptical. I mistakenly thought work with Husky Communications was purely voluntary and didn’t count for course credit. I also assumed, incorrectly, that when the clients were real and the stakes...