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How should you build organizational identity? From the top down, or the bottom up?

How should you build organizational identity? From the top down, or the bottom up?

by czangerl | Apr 19, 2021 | Trend spotting

The Covid-19 pandemic has focused attention on a subject that has long fascinated communicators and HR professionals: Organizational culture and identity. What drives cultural change? Is identity forged only from the top down? How have changing employee expectations...

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