by czangerl | Jul 20, 2021 | Trend spotting
Digital transformation (DX) is a buzzword nowadays. What is digital transformation? Generally speaking, digital transformation refers to organizational adoption and integration of digital technology into all areas of businesses. This can be done by replacing...
by czangerl | Apr 19, 2021 | Trend spotting
The Covid-19 pandemic has focused attention on a subject that has long fascinated communicators and HR professionals: Organizational culture and identity. What drives cultural change? Is identity forged only from the top down? How have changing employee expectations...
by czangerl | Dec 11, 2019 | Trend spotting
Companies in the U.S. spent nearly $200 billion on marketing in 2019, putting immense resources towards developing strategies to communicate with potential customers and crafting and distributing the perfect messages. Few spend the same resources on considering how to...
by czangerl | Nov 18, 2019 | Program News
In this Q&A, Dr. Ed Powers, Professor of Practice and PR pro, discusses the launch of a new model for learning about PR research, strategy, and tactics: the Virtual PR Firm. Q: What’s it all about? A: It’s the next level in experiential learning for our students....