by czangerl | Feb 15, 2023 | Trend spotting
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook, Twitter,...
by czangerl | May 10, 2022 | Trend spotting
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper, Exploring...
by czangerl | Sep 3, 2021 | Student and Alumni perspectives, Trend spotting
While designing a recent webinar on the subject of preparing PR students for an era of digital disruption, my colleagues Christina Inge and Ed Powers and I pondered the skills required to thrive in the field. Our thought process was informed by the work of the Page...
by czangerl | Apr 30, 2021 | Trend spotting
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its annual conference remotely in March with a very appropriate theme: Resilience. I presented my research on how five generations use information and...
by czangerl | Mar 13, 2021 | Trend spotting
Because of its popularity and relatively low cost, social media is frequently used by different types of organizations as a marketing tool. In order to develop course materials for my CMN6040: Consumer Behaviors in the Online Environments and social media courses in...