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How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment

How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment

by czangerl | Jul 19, 2022 | Trend spotting

There has been an accelerated digital transformation amid the pandemic.  Many consumers either choose to shop online or utilize multiple channels to shop.  Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
Effective social media marketing strategies for nonprofits

Effective social media marketing strategies for nonprofits

by czangerl | Mar 13, 2021 | Trend spotting

Because of its popularity and relatively low cost, social media is frequently used by different types of organizations as a marketing tool. In order to develop course materials for my CMN6040: Consumer Behaviors in the Online Environments and social media courses in...
Northeastern’s Virtual PR Firm — redefining the term ‘experiential’

Northeastern’s Virtual PR Firm — redefining the term ‘experiential’

by czangerl | Aug 21, 2020 | Program News

We’ve just finished the first year of our Virtual Public Relations Firm (VPRF). Based on both achievements and feedback from everyone involved, it was a good one that has us planning for bigger and better things as the new school year approaches. Nearly three...

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