by Carl | Jul 19, 2022 | Trend spotting
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
by Carl | Mar 13, 2021 | Trend spotting
Because of its popularity and relatively low cost, social media is frequently used by different types of organizations as a marketing tool. In order to develop course materials for my CMN6040: Consumer Behaviors in the Online Environments and social media courses in...
by Carl | Aug 21, 2020 | Program News
We’ve just finished the first year of our Virtual Public Relations Firm (VPRF). Based on both achievements and feedback from everyone involved, it was a good one that has us planning for bigger and better things as the new school year approaches. Nearly three...