by pgoodman | Apr 3, 2018 | Trend spotting
How do you build a personal brand that distinguishes you from others? You start by recognizing what a personal brand is not. It’s not a product. And it is not based on how many followers you have on Twitter, Instagram, Facebook or LinkedIn accounts. Your brand is...
by czangerl | Feb 9, 2018 | International spotlight, Trend spotting
Becoming culturally aware, however, requires understanding what “culture” means. “’Culture’ is very dynamic and complex,” says Dr. Patty Goodman, cross-cultural communication faculty lead for Northeastern’s Master of Science in Corporate and Organizational...
by czangerl | Feb 9, 2018 | International spotlight, Trend spotting
Becoming culturally aware, however, requires understanding what “culture” means. “’Culture’ is very dynamic and complex,” says Dr. Patty Goodman, cross-cultural communication faculty lead for Northeastern’s Master of Science in Corporate and Organizational...
by pgoodman | Jan 27, 2017 | Trend spotting
January is often a time to develop resolutions for the New Year. Prior to thinking ahead, I like to reflect on the past. It can be fruitful to consider the communication trends at the societal level, which often influence the...
by pgoodman | Nov 30, 2016 | Trend spotting
Why were professional conferences developed? My guess is as a means of efficiently delivering professional development to a large group of people at once. It was a one-stop shop for confirming regulations, gathering new knowledge, gaining motivation, and meeting...
by czangerl | Nov 26, 2016 | Trend spotting
I find that staying abreast of trends in a dynamic field like organizational communication seems, at times, hopeless. The first challenge is that there are so many moving parts! Consider, for instance, digital media. It seems like every week a new digital medium...