What does it mean to be innovative?

“Innovation cuts across all sectors of life and all aspects of a company,” says Tucker Marion, chair of the entrepreneurship and innovation programs within Northeastern’s D’Amore McKim School of Business. For this reason, organizations—and even individuals who...
How to develop an internal communication strategy

How to develop an internal communication strategy

Companies in the U.S. spent nearly $200 billion on marketing in 2019, putting immense resources towards developing strategies to communicate with potential customers and crafting and distributing the perfect messages. Few spend the same resources on considering how to...