by czangerl | Apr 19, 2021 | Trend spotting
The Covid-19 pandemic has focused attention on a subject that has long fascinated communicators and HR professionals: Organizational culture and identity. What drives cultural change? Is identity forged only from the top down? How have changing employee expectations...
by czangerl | Mar 18, 2021 | Student and Alumni perspectives, Trend spotting
Why do we join professional associations? The simple answer is that they bring together people who do similar work — but in different organizations and places — for networking, education, and career development. Those are the tangible benefits of...
by czangerl | Mar 13, 2021 | Trend spotting
Because of its popularity and relatively low cost, social media is frequently used by different types of organizations as a marketing tool. In order to develop course materials for my CMN6040: Consumer Behaviors in the Online Environments and social media courses in...
by czangerl | Feb 20, 2021 | Trend spotting
We often look at communication through an organizational lens: CEO messages to x number of employees, or collaboration platforms, or networks flowing vertically and horizontally. But the reality is that communication within organizations is based on building blocks of...
by czangerl | Feb 12, 2021 | Trend spotting
The Northeast HR Association has over 2400 members on the East coast. In a recent conversation with our academic community of HR students, faculty, and alumni, Tracy Burns, the organization’s CEO, shared observations about the HR profession and the emerging trends we...
by czangerl | Feb 1, 2021 | Trend spotting
It has been said that the slowest systems to change are often organizations in the public sector. However, it was interesting to hear how Accenture drives change in the public sector and the perspectives from Kristin McElderry, Accenture Management Consulting...