Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
How to develop an internal communication strategy
Companies in the U.S. spent nearly $200 billion on marketing in 2019, putting immense resources towards developing strategies to communicate with potential customers and crafting and distributing the perfect messages. Few spend the same resources on considering how to...
Lifelong learning — on demand!
Want to refresh your knowledge about key communication concepts, or sample some lectures and readings in a new subject area? The Office of Alumni Relations, in partnership with Northeastern University’s Graduate Programs, makes it easy. Just click here to access an...
Our Virtual PR Firm takes experiential learning to a new level
In this Q&A, Dr. Ed Powers, Professor of Practice and PR pro, discusses the launch of a new model for learning about PR research, strategy, and tactics: the Virtual PR Firm. Q: What’s it all about? A: It’s the next level in experiential learning for our students....
How to improve cross-cultural communication in the workplace
It’s no secret that effective communication is central to the success of any organization, regardless of industry. But in order to truly understand what it takes to communicate effectively, you must first understand the different cultural factors that influence the...
2018-19 ePortfolio honorees recognized at 1st Annual Showcase
The 1st Annual ePortfolio Showcase was held on Monday, October 28th at The Cabral Center on campus. The event, attended by more than 50 students, alumni, and faculty, recognized the top 4 ePortfolio ‘authors’ for 2018-19: Josh Gelinas, Jessica Kline, Jingyi Lyu, Liz...
How to leverage your ePortfolio after graduation
When I first heard I would have to complete an ePortfolio as part of my program at Northeastern, I wasn’t sure if it would be valuable to me. It instead felt like any effort I put into it would be duplicative of the effort I was putting into my LinkedIn profile and...
Collaborative leadership: What it is and why it’s important
As the professional world continues to develop and change, the way executives within organizations manage their teams has needed to evolve with it. In the past, leaders often worked in silos, handling only the tasks that fell directly under their domain. Today,...
What does it take to be a Chief Communication Officer? The sequel.
A couple of years ago, we posted the results of research that showed how the role of the Chief Communication Officer (CCO) has evolved during our era of digital disruption. While not many of us will work our way to the CCO level, we know that these rising expectations...
Faculty Spotlight: Ed Powers
Ed Powers, Professor of the Practice for the MS in Corporate and Organizational Communication program, is an experienced corporate communications executive with a strong base in adult learning and curriculum development. He began teaching at Northeastern...
Fitting into a workplace in another culture
How do stereotypes influence our behavior at work? Are our instincts accurate? A recent article in the online magazine Swissinfo described some of the challenges, large and small, amusing and potentially embarrassing, of working as an ‘incomer’ in a Swiss company....
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...