Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
When communication matters most
How are communication leaders around the world responding to the Covid-19 pandemic? What do they see as challenges? And how will they adapt to a post-pandemic environment? These are some of the topics we discussed with Artemio Garza, who leads Egon Zehnder's...
Shifting to a digital transformation mindset
We've been talking about the term 'digital transformation' for a long time. Many organizations have been re-thinking how they do business, how they interact with customers, and how they engage their own people. The realization is now setting in that the current...
What to do when the learning curve becomes even steeper
During my tenure on the board of the Boston chapter of the International Association of Business Communicators, I had the good fortune of meeting and staying in touch with Jodi Freedman. Jodi was a communication leader at the Bose Corporation for many years and...
Illustration of transformational learning with unexpected rewards
Finding My Place in the Cross-Cultural Communication Field It was three years ago that my career gained what I thought was to be my launch into the global market. After graduating from college and achieving my dream job of working at a huge corporation in Tokyo, the...
Communicating with donors during extraordinary times
In her blog, alumna Stacy Raine, CPS'17, shares her perspectives on many issues facing communicators, especially those working in the non-profit sector. In her most recent post, she discusses communication with donors during the coronavirus pandemic and makes several...
How I created the Destination Nature podcast
There were two defining moments that led me to create Destination Nature, a three-episode podcast series for The Nature Conservancy (TNC). The first was when I watched my friend and colleague give an update about his science to a group of Nature Conservancy supporters...
How to employ a successful communication strategy
I appreciated the many opportunities available while I studied at Northeastern University. As the Head Student Life Coordinator for NU Global International Pathways Program, I was responsible for event operations. In my last semester in the Corporate and...
What does it mean to be innovative?
“Innovation cuts across all sectors of life and all aspects of a company,” says Tucker Marion, chair of the entrepreneurship and innovation programs within Northeastern’s D’Amore McKim School of Business. For this reason, organizations—and even individuals who...
12 communication skills that will advance your career
Communication is the fire that fuels the workplace engine. It is difficult to overstate just how important communication can be to a successful organization. Case-in-point: A recent survey of 400 companies conducted by the Society of Human Resource Management (SHRM)...
How to develop an internal communication strategy
Companies in the U.S. spent nearly $200 billion on marketing in 2019, putting immense resources towards developing strategies to communicate with potential customers and crafting and distributing the perfect messages. Few spend the same resources on considering how to...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...