Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
Why communicators should measure what matters — an interview with Katie Delahaye Paine
I recently had the opportunity to interview Katie Delahaye Paine, who has been a pioneer in the field of communication and PR measurement for three decades. You can read some her contributions to the profession at the bottom of this post. Students in our program...
Global in Outlook, Local in Attitude
In December 2018, I began my 21-hour journey from Boston to Singapore to embark on a two-year international assignment. Until this point, my career had been built on corporate communications roles, working at my company’s U.S. headquarters. In my new role, I would be...
The 3rd Annual ePortfolio Showcase: Celebrating our master storytellers
The positive energy reverberated around the globe with participants as far away as China and Qatar tuning in virtually for our 3rd Annual ePortfolio Showcase. The occasion: Honoring the Corporate and Organizational Communication graduate students who created the most...
What did I do on my summer vacation? Create a virtual public relations and marketing agency, Husky Communications!
Many of us may recall the ‘what did I do on my summer vacation’ essay question at the beginning of the school year. For 17 graduate students in our Digital Media and Corporate and Organizational Communication programs, the summer break was an opportunity to do...
Northeastern’s Virtual PR Firm — redefining the term ‘experiential’
We've just finished the first year of our Virtual Public Relations Firm (VPRF). Based on both achievements and feedback from everyone involved, it was a good one that has us planning for bigger and better things as the new school year approaches. Nearly three dozen...
Making a difference through experiential education
For their capstone project, students in the MS in Corporate and Organizational Communication program must engage with a project sponsor to address a communication challenge. Over a 12-week period, students apply a consultative methodology and their communication...
Fears & Failures – Part of the learning process #3 in a Three-Part Series
Can FEAR and FAILURES be part of a learning process? With all that has been happening, this seems to be a good time for the last of my three-part series. As a brief recap from my previous posts, the series started with Why I chose CPS to pursue my dream!, then I...
My journey of resilience & its rewards
Am I Resilient?! Starting in March of 2020, I have been consuming an overwhelming amount of online content in an attempt to track the labyrinth of chaos we are facing in our world today. While writing this piece, there were times that I felt paralyzed and unable to...
Can social network and semantic analysis enhance organizational performance?
Over the past 10 years I have been involved in projects where we used e-mail based social network analysis and a “virtual mirroring process” to let employees learn about their own communication behavior tracked through e-mail analysis. Through a process of open...
In the eye of the Covid-19 storm: The perspectives of 3 HR leaders
The expression ‘we’re in uncharted waters’ seems very apt during the Covid-19 pandemic. There are plenty of questions to ask. What does this mean for me and my organization? What will be the next normal? In unprecedented situations like this one, there are no simple...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...