Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
New research study explores impact of communication styles
Can you describe your communication style? What does it even mean to have a communication style? And what are the benefits of becoming aware of your communication style? These questions are important to consider in today’s world of work, and they are the focus of a...
Want to thrive in PR and communication? Learn about the skills that matter
While designing a recent webinar on the subject of preparing PR students for an era of digital disruption, my colleagues Christina Inge and Ed Powers and I pondered the skills required to thrive in the field. Our thought process was informed by the work of the Page...
How my SHRM certification and master’s degree communicate my commitment to learning and HR
Has there ever been a time when HR professionals have played a more critical role than during the COVID-19 pandemic, or now in our post-pandemic world? Every day, members of the profession step up and serve as business partners in their organizations. That kind of...
How can small-to-medium sized businesses adopt digital transformation?
Digital transformation (DX) is a buzzword nowadays. What is digital transformation? Generally speaking, digital transformation refers to organizational adoption and integration of digital technology into all areas of businesses. This can be done by replacing...
Making the PR education A-List
PRNEWS, a highly-respected information source for corporate public relations (PR) departments and agencies for more than 75 years, has named Northeastern University to its inaugural “Education A-List.” The A-List is “designed to spotlight the top 35 educational...
Going above and beyond
Communicators can have an outsized impact on their organizations, especially during uncertain, turbulent times. The year 2020 was certainly one of those times! Our alumna, Jessica Kline, was recently honored as one of Ragan’s Top Women in Communications for her...
Finding a niche in the news business
To illustrate the speed of the advertising industry’s shift from traditional to digital media, Victor Aimi (CPS ’22) refers to a line from Ernest Hemingway: “Like the famous quote about bankruptcy,” Aimi says, “it happened gradually, then all at once!” In 2013, while...
Dear Fellow (and Prospective) Students : Husky Communications Is an Experiential Gem!
When I first heard that my degree program had a virtual PR firm, I was skeptical. I mistakenly thought work with Husky Communications was purely voluntary and didn’t count for course credit. I also assumed, incorrectly, that when the clients were real and the stakes...
Tips from HR leaders on how to find the ‘right’ organizational fit
During a recent career development panel discussion for our HRM master’s students, we heard some great advice from three of our panelists who lead HR organizations. Heidi Ferriman, an alumna of the Corporate and Organizational...
Why graduation is not the end of a learning journey — it’s the beginning
It was a cool spring evening as our May 2021 College of Professional Studies graduates gathered at Fenway Park for a celebration of their accomplishments. We were socially distanced and wearing masks, but this was a true coming together after a year of extraordinary...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...