Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
The Vision ‘thing’ – Northeastern 2025
As John Kotter (2002) argues in The Heart of Change, visioning “involves trying to see possible futures. It inevitably has both a creative and emotional component” (p. 68). As communicators, one of our jobs is often to help craft visions, and, more often, to talk...
Get out and vote! Need a ride?
In the last six months, we’ve been doing a lot to embed experiential learning opportunities into our master’s curriculum, from traditional co-ops to international field study courses to experiential capstones. For me, experiential learning means, quite simply,...
So what do you really think? Results of first-ever CPS Alumni Survey
Last spring, CPS sent out a survey to all alumni to determine how graduates felt about their educational experience. The response rate for graduate students was 12.9% -- a decent rate of return with higher percentages of 2014 and...
Intercultural communication – upfront and personal
I’ve had the good fortune to travel this year to Japan, Vietnam, and Thailand relating to my research and teaching roles. In the process, I gained some insights that I would like to share in the following anecdotes. These musings are meant to be opportunities for...
Have you LinkedIn with fellow alumni?
If you haven't already joined our 300 member-strong LinkedIn group, join now! In addition to scanning articles on the latest trends in organizational communication, you can plug into a worldwide network of alumni working in a wide range of communication-related roles...
How a virtual co-op evolved into a social platform empowering women to vote
Women have outnumbered men at the polls in every presidential election since 1964. Nicole Wild Merl, a recent graduate of Northeastern’s Master of Science in Corporate and Organizational Communication program, wants to ensure the trend continues. Wild Merl created the...
Northeastern’s virtual networking hour
Have you heard about this opportunity to share your experiences, exchange career tips and build your professional network? Scheduled each month, the Virtual Northeastern Networking Hours allow you to participate in a series of 7 minute text-based chats organized by...
Study highlights ‘mission critical’ role of communication
We know the value of benchmarking: It provides us with a frame of reference, whether we're assessing the effectiveness of a communication tactics, or, on a much larger scale, the evolution of a profession. Hence, the interesting insights yielded by the Conference...
New capstone courses in the curriculum
Beginning this fall, new students in our program will select one of two 12-week experiential learning opportunities for their capstone course. 1. An online “co-op at work” experience in which a student can design a project initiative in her/his own workplace. 2....
Bring the Experiential Network to your organization
Experiential learning is a hallmark of a Northeastern education, and we’re delighted to offer students an expanding range of opportunities to apply what they’ve learned to real-world projects. In addition to the ‘traditional’ Northeastern co-op placement for full-time...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...