Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
Networking: The cross-cultural communication side
This seems to be the 'Era of Networking.' Whether the purpose is job hunting, recruiting, or exploring shared interests, networking is often the key to to finding a good connection. Over the past couple of years, I have been placing more focus on my network. Not just...
Husky Travels to China
In June, I flew to China with Northeastern University’s mascot, the Husky, to represent our program at the Beijing Northeastern University (NU) Alumni Community Speaker Event. I presented on my global citizenship research and shared the contributing cultural artifact,...
What would you do if you weren’t afraid?
What would you do if you weren't afraid? My friend, Teeraporn Johsuntorn (TJ), asked me one day, “Michelle, what would you do if you were not afraid?” I could not answer the question immediately. There were so many things I wanted to do but never did. TJ told me that...
Congratulations, Class of 2017
91 Corporate and Organizational Communication graduates were recognized at the College of Professional Studies graduation ceremony on May 12th. The ceremony was held at Matthews Arena on campus with all the requisite pomp and circumstance. I'm always inspired by the...
What does it take to be a Chief Communication Officer?
The role of the Chief Communication Officer (CCO) is evolving rapidly in this era of digital disruption. Communication leaders and their teams are uniquely positioned to help nurture the kind of high-velocity cultures that will help organizations thrive, according to...
How a capstone project turned into a book
During my studies in the Corporate and Organizational Communication master's program, I had the pleasure to meet Kathleen Anderson. A young, inspiring woman from Edinburgh who came to the States to pursue her graduate degree. In 2016, she returned to Edinburgh not...
Strengthening our program — underscoring the value of your degree
We’re kicking off 2017 with several initiatives. The first involves adding more concentrations to our master’s program to meet the needs of our students – we’ll soon have eight concentrations! And the second is designed to create additional pathways to a graduate...
Making a Mark in 2017
January is often a time to develop resolutions for the New Year. Prior to thinking ahead, I like to reflect on the past. It can be fruitful to consider the communication trends at the societal level, which often influence the...
Have you been to a professional conference lately?
Why were professional conferences developed? My guess is as a means of efficiently delivering professional development to a large group of people at once. It was a one-stop shop for confirming regulations, gathering new knowledge, gaining motivation, and meeting...
Whats’s on your must-read org comm list?
I find that staying abreast of trends in a dynamic field like organizational communication seems, at times, hopeless. The first challenge is that there are so many moving parts! Consider, for instance, digital media. It seems like every week a new digital medium...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...