Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
My capstone experience
I am a learner. I love reading articles, books, taking courses – you name it. If I can learn from it, I’m in. But, even so, it took me a while to go back and get my master’s degree. I knew it would be an investment, and because of that, I wanted to choose wisely. I...
Becoming a Northeastern Alumni Ambassador
When I was studying at Northeastern University, I had heard about the Northeastern University Alumni Office and community. Based on my understanding at least in some Chinese universities, an alumni office aims to connect alumnus who have already gained great...
The importance of cultivating cultural awareness at work
Becoming culturally aware, however, requires understanding what “culture” means. “’Culture’ is very dynamic and complex,” says Dr. Patty Goodman, cross-cultural communication faculty lead for Northeastern’s Master of Science in Corporate and Organizational...
The importance of cultivating cultural awareness at work
Becoming culturally aware, however, requires understanding what “culture” means. “’Culture’ is very dynamic and complex,” says Dr. Patty Goodman, cross-cultural communication faculty lead for Northeastern’s Master of Science in Corporate and Organizational...
Behind the scenes: More than a press release
Surprise! There is more to corporate communications than writing press releases. We showcased this with five Boston-based graduate students, who joined the MilliporeSigma Corporate Communications team for a day. As alumni from the Corporate and Organizational...
We are building a global university system!
Northeastern flipped the script on its annual State of the University celebration, presenting an engaging new format in which President Joseph E. Aoun and other university leaders and students delivered remarks from locations across the country and abroad while...
We are building a global university system!
Northeastern flipped the script on its annual State of the University celebration, presenting an engaging new format in which President Joseph E. Aoun and other university leaders and students delivered remarks from locations across the country and abroad while...
Pursuing goals, on and off the ice
My name is Kendall Coyne and I am very fortunate to be a Double Husky (B.A.’15 & M.S. ’17) and a member of Team USA! My journey on Huntington Avenue began back in 2011 and on October 25th, I’ll be returning to Boston to compete against Team Canada in the women’s...
Co-op Turns Into Hire
Career Change In 2015, Carlos Colon Raldiris, relocated from his island home in Puerto Rico to the vibrant city of Boston to advance his studies in project management at Northeastern University. He completed his undergraduate degree in Public Communication with Film...
Alumnus voices the importance of empathy
Kicking off the first stage of my professional career clashes with mixed feelings that emerged with the aftermath of Hurricane Maria in my hometown, Puerto Rico. Among all the anxiety that the current humanitarian crisis has unfolded, I've learned how invaluable the...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...