Our Blog
A blog for the global network of Northeastern communication, digital media, and human resources professionals
How can Cultural Audits influence the Information Age?
As we forge into this Information Age and World of Robotics, the concept of Human Literacy has been introduced to the stage. What is Human Literacy? Northeastern University President Aoun has proposed Human Literacy to mean our unique abilities to adapt, collaborate,...
Recognizing cultural variations in social media & intercultural education
I was pleased to stand along with colleagues from 42 different cultures presenting their research at this year's International Association for Intercultural Communication (IAICS) conference. It was my honor to present my research paper, Exploring Organizational Use of...
How ePortfolios capture your professional brand
A fundamental skill of all communicators is the ability to tell a compelling story. ePortfolios enable students to tell their own experiential and educational stories, using words, images, and multimedia. A strong ePortfolio makes a statement about your...
How ePortfolios capture your professional brand
A fundamental skill of all communicators is the ability to tell a compelling story. ePortfolios enable students to tell their own experiential and educational stories, using words, images, and multimedia. A strong ePortfolio makes a statement about your...
What would you do if you weren’t afraid? — Lean In To Grow
Lean In To Grow -- Event #10 and growing! On September 17, 2017, Lean In To Grow was first introduced in the Communications Alumni Network Blog by Teeraporn Johsuntorn ’17. As TJ shared, we started this Lean In Circle from scratch. However, we all knew that it would...
Communicating strategically for success — learning on demand
To survive in a rapidly-evolving digital environment, organizations must, according to researchers at the global consulting firm McKinsey, “infuse their cultures with velocity, flexibility, an external orientation, and the ability to learn” (Catlin, et al., 2015, p....
Five steps to building a personal brand
How do you build a personal brand that distinguishes you from others? You start by recognizing what a personal brand is not. It’s not a product. And it is not based on how many followers you have on Twitter, Instagram, Facebook or LinkedIn accounts. Your brand is...
Five steps to building a personal brand
How do you build a personal brand that distinguishes you from others? You start by recognizing what a personal brand is not. It’s not a product. And it is not based on how many followers you have on Twitter, Instagram, Facebook or LinkedIn accounts. Your brand is...
Winning Olympic Gold
The buzzer hit zero. The game wasn’t over. The buzzer hit zero again. The game still wasn’t over. We went into a shootout, five shooters required. The game still wasn’t over. The shootout went into sudden death. We scored. The game wasn’t over. Maddie Rooney made one...
My capstone experience
I am a learner. I love reading articles, books, taking courses – you name it. If I can learn from it, I’m in. But, even so, it took me a while to go back and get my master’s degree. I knew it would be an investment, and because of that, I wanted to choose wisely. I...
A step-by-step guide to B2B social media marketing
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook,...
Making ‘lifelong learning’ a reality
The term "lifelong learning'" has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways and...
Taking advantage of possibilities
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
How organizations can foster positive electronic word of mouth (eWOM) in an e-commerce environment
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
The power of employing communication skills to reach the goal
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have...
A day in the life of a public relations intern
Software security, cybersecurity, application security – before working at Veracode I had a general understanding of these types of terms, but I did not truly grasp the depth and breadth of this industry and its critical role in society. The significant disruption...
Rising to the occasion: how a class assignment morphed into an award-winning project
Corey Ortiz, a student in the MS in Corporate and Organizational Communication program, was one of 22 recipients of this year’s RISE research awards (and one of two graduate student honorees in the Business and Entrepreneurship category) from more than 400 entries!...
Experiential learning can be transformational — here’s proof!
Raissa Talehata, a student in the Digital Media master's program, graduated in December 2021. She was one of three Northeastern University students to be recognized with an Outstanding Graduate Student Award in Experiential Learning, honoring graduate students "who...
Exploring consumer behaviors amid the COVID-19 pandemic with predictive analytics
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its 113th annual convention in Philadelphia, PA in April with “Reunion” as the convention theme. It was my honor to present my award paper,...
How organizations are preparing for the future of work
The media has been buzzing with reports of the ‘Great Resignation.’ COVID-19 has certainly changed the way many Americans think about work. Another consequence of the pandemic has been a seismic shift in how we think about workplace learning. This was the subject...