by czangerl | Apr 30, 2021 | Trend spotting
The Eastern Communication Association (ECA), the largest regional communication association on the East Coast, hosted its annual conference remotely in March with a very appropriate theme: Resilience. I presented my research on how five generations use information and...
by czangerl | Apr 28, 2021 | Student and Alumni perspectives
Since the onset of the Covid-19 pandemic, the hiring process has undergone a radical change, both for recruiters and job hunters. The job market has been reshaped as some sectors, like travel and tourism, have shrunk and others, like online services, have exploded....
by czangerl | Apr 19, 2021 | Trend spotting
The Covid-19 pandemic has focused attention on a subject that has long fascinated communicators and HR professionals: Organizational culture and identity. What drives cultural change? Is identity forged only from the top down? How have changing employee expectations...
by czangerl | Mar 18, 2021 | Student and Alumni perspectives, Trend spotting
Why do we join professional associations? The simple answer is that they bring together people who do similar work — but in different organizations and places — for networking, education, and career development. Those are the tangible benefits of...
by czangerl | Mar 13, 2021 | Trend spotting
Because of its popularity and relatively low cost, social media is frequently used by different types of organizations as a marketing tool. In order to develop course materials for my CMN6040: Consumer Behaviors in the Online Environments and social media courses in...