by czangerl | Feb 15, 2023 | Trend spotting
Because of its popularity and relatively low-cost, social media is frequently used by small-to-medium sized businesses (SMBs) as a marketing tool. Organizations with various sizes, including SMBs, can use social media platforms, such as LinkedIn, Facebook, Twitter,...
by czangerl | Feb 9, 2023 | Student and Alumni perspectives
The term “lifelong learning'” has gained a lot of currency in recent years, but what does it really mean? A standard definition is that it is a form of self-initiated education focused on personal development. Learning, of course, takes place in many ways...
by czangerl | Feb 3, 2023 | International spotlight, Student and Alumni perspectives
Gina Dunn, an alumna of our Corporate and Organizational Communication program, is a marketing and communication professional helping organizations connect with their target audience via strategy development and implementation. Gina lives in Paris, and has just...
by czangerl | Jul 19, 2022 | Trend spotting
There has been an accelerated digital transformation amid the pandemic. Many consumers either choose to shop online or utilize multiple channels to shop. Even we are moving into the new normal, the trends for online shopping and digitalization will continue. ...
by czangerl | Jun 28, 2022 | Student and Alumni perspectives, Trend spotting
There was that moment when Zirui, Sahar, and Patty moved from researching three cases to present at a conference to agreeing, “We should write a book!”. Considering the pandemic and many barriers we were facing, there was also that moment when we agreed, “We have to...