Inspire & Influence
A blog for the global network of Northeastern communication, digital media, and HR professionals
When communication matters most
How are communication leaders around the world responding to the Covid-19 pandemic? What do they see as challenges? And how will they adapt to a post-pandemic environment? These are some of the topics we discussed with Artemio Garza, who leads Egon...
Shifting to a digital transformation mindset
We've been talking about the term 'digital transformation' for a long time. Many organizations have been re-thinking how they do business, how they interact with customers, and how they engage their own people. The realization is now setting in...
What to do when the learning curve becomes even steeper
During my tenure on the board of the Boston chapter of the International Association of Business Communicators, I had the good fortune of meeting and staying in touch with Jodi Freedman. Jodi was a communication leader at the Bose Corporation for...
Illustration of transformational learning with unexpected rewards
Finding My Place in the Cross-Cultural Communication Field It was three years ago that my career gained what I thought was to be my launch into the global market. After graduating from college and achieving my dream job of working at a huge...
Communicating with donors during extraordinary times
In her blog, alumna Stacy Raine, CPS'17, shares her perspectives on many issues facing communicators, especially those working in the non-profit sector. In her most recent post, she discusses communication with donors during the coronavirus...
How I created the Destination Nature podcast
There were two defining moments that led me to create Destination Nature, a three-episode podcast series for The Nature Conservancy (TNC). The first was when I watched my friend and colleague give an update about his science to a group of Nature...
How to employ a successful communication strategy
I appreciated the many opportunities available while I studied at Northeastern University. As the Head Student Life Coordinator for NU Global International Pathways Program, I was responsible for event operations. In my last semester in the...
What does it mean to be innovative?
“Innovation cuts across all sectors of life and all aspects of a company,” says Tucker Marion, chair of the entrepreneurship and innovation programs within Northeastern’s D’Amore McKim School of Business. For this reason, organizations—and even...
12 communication skills that will advance your career
Communication is the fire that fuels the workplace engine. It is difficult to overstate just how important communication can be to a successful organization. Case-in-point: A recent survey of 400 companies conducted by the Society of Human Resource...
How to develop an internal communication strategy
Companies in the U.S. spent nearly $200 billion on marketing in 2019, putting immense resources towards developing strategies to communicate with potential customers and crafting and distributing the perfect messages. Few spend the same resources...