Inspire & Influence
A blog for the global network of Northeastern communication, digital media, and HR professionals
New research study explores impact of communication styles
Can you describe your communication style? What does it even mean to have a communication style? And what are the benefits of becoming aware of your communication style? These questions are important to consider in today’s world of work, and they...
Just keep doing what interests you and good things will happen
"As you go through the program, don’t worry about where you are going to end up. I always tell my students, just keep doing what interests you, what you love, and good things will happen.” Professor Patty Goodman offered this reassurance in early...
Want to thrive in PR and communication? Learn about the skills that matter
While designing a recent webinar on the subject of preparing PR students for an era of digital disruption, my colleagues Christina Inge and Ed Powers and I pondered the skills required to thrive in the field. Our thought process was informed by the...
How my SHRM certification and master’s degree communicate my commitment to learning and HR
Has there ever been a time when HR professionals have played a more critical role than during the COVID-19 pandemic, or now in our post-pandemic world? Every day, members of the profession step up and serve as business partners in their...
How can small-to-medium sized businesses adopt digital transformation?
Digital transformation (DX) is a buzzword nowadays. What is digital transformation? Generally speaking, digital transformation refers to organizational adoption and integration of digital technology into all areas of businesses. This can be done...
Making the PR education A-List
PRNEWS, a highly-respected information source for corporate public relations (PR) departments and agencies for more than 75 years, has named Northeastern University to its inaugural “Education A-List.” The A-List is “designed to spotlight the top...
Going above and beyond
Communicators can have an outsized impact on their organizations, especially during uncertain, turbulent times. The year 2020 was certainly one of those times! Our alumna, Jessica Kline, was recently honored as one of Ragan’s Top Women in...
Finding a niche in the news business
To illustrate the speed of the advertising industry’s shift from traditional to digital media, Victor Aimi (CPS ’22) refers to a line from Ernest Hemingway: “Like the famous quote about bankruptcy,” Aimi says, “it happened gradually, then all at...
Dear Fellow (and Prospective) Students : Husky Communications Is an Experiential Gem!
When I first heard that my degree program had a virtual PR firm, I was skeptical. I mistakenly thought work with Husky Communications was purely voluntary and didn’t count for course credit. I also assumed, incorrectly, that when the clients were...
Tips from HR leaders on how to find the ‘right’ organizational fit
During a recent career development panel discussion for our HRM master’s students, we heard some great advice from three of our panelists who lead HR organizations. Heidi Ferriman, an alumna of the Corporate...